ʻAʻole he mea hana wale no ka hōʻike ʻana i nā mea kūʻai, akā he ʻano kūʻai kūʻai hou nō hoʻi. ʻO kona ʻano hoʻolālā like ʻole, hana maikaʻi loa a me ka hoʻohana ʻana i nā mea pili i ke kaiapuni i koho mua ʻia no nā hale kūʻai like ʻole.
ʻAʻole ʻo ke kahua hōʻike pepa maʻamau kaulana ʻaʻole ia he mea paahana no ka hōʻike ʻana i nā mea kūʻai aku, akā, he ʻano kūʻai kūʻai hou nō hoʻi. ʻO kāna mau ʻano hoʻolālā like ʻole, hana maikaʻi loa a me ka hoʻohana ʻana i nā mea pili i ke kaiapuni e lilo ia i koho mua no nā mea kūʻai aku like ʻole. ʻAʻole hiki iā ia ke hōʻike maikaʻi i nā huahana, akā hoʻonui pū i ke kiʻi brand a me ka ʻike kūʻai, lawe mai i nā manawa hou a me nā wahi hoʻomohala no ka ʻoihana kūʻai.