ʻO nā ʻeke kūʻai pepa ʻaʻahu ka hui kūpono o ke ʻano a me ka pono. Hana ʻia me ka pepa kiʻekiʻe, hiki iā ia ke lawe i nā lole me ka pale ʻana iā lākou mai ka pōʻino. Hoʻokomo nā ʻano hoʻolālā like ʻole i ka nani kūʻokoʻa i kēlā me kēia brand. Hiki ke paʻi ʻia nā logo brand, nā leka hoʻolaha e hoʻohui i kahi mea pilikino i ka ʻike kūʻai. Inā he kikoʻī nani a i ʻole nā mea pili i ke kaiapuni, hōʻike ia i ka mālama a me ka maikaʻi o ka brand. ʻAʻole ʻo nā ʻeke kūʻai wale he mea hana no ka lawe ʻana i nā mea, akā he alahaka hoʻi ma waena o nā hōʻailona a me nā mea kūʻai aku, e lawe ana i nā waiwai brand a me nā ʻano hana.