ʻO kahi ʻeke kūʻai pepa me ka hōʻailona he hoa kūʻai nani. ʻAʻole lawe wale kēia mau ʻeke kūʻai i kāu mau waiwai, akā lawe pū kekahi i ka ʻike kūʻokoʻa o ka brand. Ua hoʻolālā nani a paʻi ʻia ka logo, e hōʻike ana i ke kiʻi hōʻailona i ka piha. ʻO ke ʻano maʻalahi a i ʻole ka nani nani, hiki iā ʻoe ke loaʻa i nā mea kani i nā ʻeke kūʻai. ʻAʻole kēia e hoʻonui i ka ʻike kūʻai o ka mea kūʻai aku, akā hoʻomaikaʻi maikaʻi hoʻi i ka ʻike ʻana o ka brand. ʻO ka ʻeke kūʻai pepa i paʻi ʻia me ka logo, ʻaʻole ia he mea hoʻonaninani hiʻohiʻona, akā he hōʻailona hōʻailona hoʻi, e hana ana i ke kaʻina kūʻai i kahi pilina poina ʻole me ka brand.