He ʻeke kūʻai kraft me ka hōʻailona kahi ala kū hoʻokahi e hōʻike i kāu hōʻailona. Ma ka paʻi ʻana i nā logo kūʻokoʻa ma nā ʻeke kūʻai pepa kraft, hiki i nā hui ke hōʻike hohonu i kā lākou kiʻi hōʻailona i nā mea kūʻai. ʻAʻole hāʻawi wale kēia ʻano ʻeke kūʻai i ka ʻeke maikaʻi no nā waiwai, akā hoʻonui pū i ka ʻike a me ka mana. ʻO ke ʻano a me ke ʻano kūlohelohe o ka pepa kraft e hoʻohui i kahi hopena ʻike kūʻokoʻa i ka Logo, e hoʻomaʻamaʻa maikaʻi a nani hoʻi ka ʻike kūʻai. ʻO ka ʻeke kūʻai pepa kraft i paʻi ʻia me ka Logo ʻaʻole ia he mea hana pono wale nō, akā he mea lawe i ka moʻomeheu brand, e ʻae ana i nā mea kūʻai aku e ʻike i ka waiwai a me ke ʻano o ka brand i ka wā kūʻai.